The splendid blog 7818

La Jolla has always been an unusual healthcare market. It carries the polish of an affluent coastal community, but underneath that image sits something more consequential for buyers and sellers of practices: a dense concentration of specialists, an older patient base with strong insurance coverage, proximity to major health systems, and a business environment where reputation travels fast. In 2026, those forces are colliding in a way that is pushing Medical Practice

Goodwill is often the most argued-over number in a medical practice transaction, and for good reason. In many sales, the hard assets are easy enough to total. Exam tables, leaseholds, computers, imaging equipment, furniture, and supplies can be appraised with reasonable confidence. Goodwill is different. It reflects the value of the practice beyond those tangible items, the part a buyer is paying for because patients return, referral sources keep sending cases, staff k